We've found that the process of making a successful infomercial is not fast and generally takes a minimum of 16 weeks.
1. You'll spend the first couple of weeks downloading information to us and allowing time for us time to digest and fully understand your product.
During this time we may want to visit your facility and meet some of the people who may appear in the infomercial.
2. We'll spend the next couple of weeks creating multiple concepts that will be roughed out as single page documents. We'll review and discuss these concepts together in order to determine a direction.
Often, bits and pieces from multiple concepts are chosen and incorporated into the next step.
3. Next we create a treatment. This is usually around a 10 page document that outlines very roughly the acts and key elements of the show. The treatment gives us lots of areas for discussion points before moving forward with the actual scripting.
4. The script. Now we begin the process of scripting that incorporates all the notes and conversations related to the treatment. The first draft of the script will take 2 weeks.
5. Over the next 2-3 weeks we will deliver 2 additional script treatments (with discussions after each) leading to a "final" shooting script.
6. During the period of scripting... the production department will begin the process of casting, location scouting, lining up experts and testimonials, designing sets and selecting all the elements associated with the now, near complete, script.
7. The Shoot.
Our shoots average around 8 days. For the purpose of cost saving we try and shoot as many consecutive days as possible but very often the shoot is broken up into a series of 2 and 3 day shoots depending on talent, experts testimonials and location availabilities.
8. The Edit.
Once the footage is delivered to the editor we begin the process of whitling down hours of material (usually around 50 hours) to our 28:30 minute show. This process will take at least a month.
That should roughly bring us to a schedule of 16 weeks and a show can be done in that time. Although we've found that more importantly than how fast the project gets done is taking the time to do it right and often that will take us into to a more extended schedule. It pays to be flexible.